The Premier Aesthetic Practice
Startup & Growth Experts
Meet our Founder and CEO
Multi-Million Dollar Medspa Owner, Trusted Consultant, Nationally Recognized Industry Expert, and Podcast Host
Ashley ‘AJ’ James isn’t just a consultant—she’s a seasoned clinic owner, sales trainer, and industry leader with 20 years of hands-on experience. She’s built and scaled four award-winning medical spas, dermatology clinics, and plastic surgery centers that generate millions in revenue.
Over the course of her career, her work has earned more than 32 industry awards, including Best of the Best Medical Spa, Best in Dermatology, and Woman of the Year. She’s co-created an internationally successful skincare line recognized by British Vogue as a Top 20 Anti-Aging Must-Have and the primary international skincare sponsor for the International TV Awards. She’s trained 2,000+ providers and practice owners in sales, compliance, and growth strategies. One of the first nationally certified laser technicians in the Midwest, AJ knows the industry inside and out.
Now, AJ works hands-on with owners and providers, guiding them from the first idea to grand openings, seven-figure milestones, and everything in between. She’s turning 20 years of medspa ownership—the lessons, triumphs, and hard-won insights—into guidance for owners like you!
After working with DermAesthetic, we doubled in our appointment bookings and revenue in just 90 days.
Ben & Wendy
Pretty Girl Aesthetics
Before working with Dermaesthetic I had no idea how to open a medical spa. I’ve been open for a year now and just hit 1.1M in revenue. So thankful I found AJ.
Rejuvenation
When you work with us, you gain access to a trusted network that saves you time, money, and mistakes.












Built by Medspa owners, for Medspa owners—our signature Business Builder platform fills your calendar, drives revenue, and gives you back your time.
I was doing it all wrong. I opened and was losing money. After 6 months, I reached out to DAC. They provided immediate solutions to lower my cost and increase revenue. Their help and training saved my business.
Serenity Medspa
Founded and run by medspa owners and experts with 20+ years of hands-on experience building and scaling successful practices.
We help medspa and aesthetic practice owners fund, launch, and grow their businesses with proven tools and guidance.
Whether you’re planning a dream practice a year out, ready to scale an open business or launch another location, we meet you where you are.
We’ve transformed over 80+ practices like yours. With our strategic approach and proven processes, our clients launch and grow their new businesses, often with an average 25% less capital and generate ROI up to 20% greater than the national average.















Clients reach $1M in revenue by month 18
Break even in their first 90 days of opening
With our sales and marketing strategies
in treatment package sales in first 6 months
Working with DAC has been one of the most rewarding decisions we’ve made in bringing our dream to life. As newcomers in the aesthetic business with a vision for creating a premier medspa, we knew we needed expert guidance to turn that vision into reality—and DAC delivered our expectations.
The Founders of BRB Aesthetic Central