medspa consultants

About DermAesthetic Consulting

We understand your business is medicine. 

The business of medical aesthetics is a $14 billion dollar industry and is growing rapidly. Aesthetic medical offices offering both medical, cosmetic, and wellness services are becoming the new era of anti-aging clinics. Establishing a medspa or business that offers both dermatology and cosmetic services can be challenging. It requires organization, excellent staff training, and a strategic plan providing synergy between both medical and cosmetic services. 

Our DermAesthetic consultants offer our clients a combined 40+ years of aesthetics industry experience to help you achieve ultimate success. Our experience helps you prevent mistakes, maximize revenue, and grow your clinic to become #1. 

Our experts help you organize and manage your existing business or startup by giving your staff tools needed for success through training and teaching, so you can focus on what you do best.

DermAesthetic Consultants offer a variety of services including:

The Vision Behind DermAesthetic Consulting

We provide business owners, physicians, and aesthetic professionals the skills and strategies to start and grow 7-figure businesses. Not only do we specialize in helping clinics offering both medical and cosmetic dermatology, we also assist medical spa and aesthetic wellness anti-aging practices. Our goal is to help you maximize revenue while differentiating you from your competition. 

DermAesthetic Consulting offers the most comprehensive menu of services to help our clients achieve success on both the business side and the professional side. We have created a full circumference of training and consulting for all of your business and career advancement needs. 

We are industry professionals who understand the challenges dermatology practices and medical spas face every day. We understand because we have been where you are now! 

Having been the owner, the laser technician, medical assistant, nurse, sales trainer, the medical director, the sales consultant, the practice manager, and the advertising specialist, we know what it takes to succeed. Essentially every expertise needed to run a successful practice, we have done on our own and done it well.  

After owning several of our own clinics, and helping many other practices, we share and provide training on what really works to teach you the skills needed to achieve lasting success.

For the entrepreneur and business owners, we offer business planning, from business concept and planning, treatment selection, sales training, medspa compliance insight, website development, SEO, social media management, advertising and marketing, medical billing and credentialing services. For the professional aesthetic provider, we provide both basic and advanced training and certification on a variety of laser services and medical aesthetics treatments. We advance your career by providing professional development workshops, sales coaching and consultation training, and so much more. Whether you are the owner of an aesthetic business or a provider wanting to advance your education, we will lead you towards success! 

Our knowledge and extensive industry experience will provide a competitive edge against your competition while providing an ongoing resource to assist with leadership, organization, personal development and overall success for your business or career.

Let Our Experience Elevate your Success

Ashley James (AJ)​

CEO and founder

Ashley James, AJ, is the CEO and founder of DermAesthetic Consulting and The National Medspa Training Institute. She opened her first clinic at 23 years old and has continued to innovate and expand in the industry ever since.

With nearly 20 years of quality experience in the medical and aesthetic field, she has founded four award-winning medical spas, dermatology, and plastic surgery clinics of her own.

In addition to her success as a medical spa and dermatology clinic owner, she is a mastermind sales consultant in the aesthetics industry, published skincare author, aesthetic laser trainer and educator, social media influencer, and experienced business consultant. 


After attending nursing school for three years, she transferred to obtain a BA in Business Marketing. She received her aesthetics diploma from the Professional Institute of Cosmetology in 2002 and earned a National Certification in Medical Aesthetics and Laser Technology in 2005. This level of training made her one of the first nationally certified laser technicians in the Midwest. With her education and proven success as a business owner, she began providing training for laser technology and business consulting to physicians and medical spas across the United States in 2008.

Being one of the first non-physicians to own a medical practice in the Midwest, AJ has weathered the storms of starting and growing businesses into 7-figure practices. As new technologies and treatments emerged and the medical aesthetic industry exploded, she worked at the forefront of an ever-changing industry for nearly two decades. AJ understands how to insulate businesses from aggressive competition, changing regulations and legal compliance. In a primarily physician-owned industry, she made a solid footprint as a trusted business leader and expert medical skin specialist to customers seeking aesthetic care.  


As a leading business woman in the industry, with extensive entrepreneurial and first-hand owning and operating experience, she has been nationally recognized. Ashley was honored to be awarded Business Woman of the Year by the National Association of Professional Women in 2016. Her dedication and hard work in developing a solid team resulted in over 24 Best of the Best Awards throughout her career. Such honors include Best Place for Skin, Best Place for Aesthetic Surgery, Best Local Product, Best Spa, and Best Local Doctor. In 2013, she was recognized for being a Businesswoman Making a Difference and featured in Boomer Magazine, DSM Magazine, and City-View. During that time, her Dermatology and Medical Spa also earned the prestigious national title as a Real Self Top Doctor. As DermAesthetic’s founder, she has a sincere passion for the skincare, cosmetic, and dermatology industry. Coupled with an insatiable thirst for knowledge she always ensures her students and business clients receive the best and most up-to-date guidance and care.


Besides her success as a business owner and medical aesthetician, her passion led her to co-create a signature skincare line. After nearly eight years of research, trial and error, and development, she launched the line in the summer of 2017 and continues to grow. Less than a year after the product line launch, British Vogue Magazine featured the products as one of the Top 20 Best Anti-Aging Must-Haves. In September 2018, the brand became the official Skin Care Sponsor for the International Reality TV Awards where each celebrity attendee’s gift bag contained the entire line of products. In January 2019, her skincare line was then featured on the Amazing Blog, launching her skin care line into overnight success in the UK. This success resulted in AJ selling her dermatology medspa to focus on her product line and DermAesthetic Consulting. She feels she can make a greater impact within the skincare industry and other up-and-coming aesthetic professionals and medspa owners.


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