medspa consultants

About DermAesthetic Consulting

We understand your business is medicine. 

The business of medical aesthetics is a $14 billion dollar industry and is growing rapidly. Aesthetic medical offices offering both medical, cosmetic, and wellness services are becoming the new era of anti-aging clinics. Establishing a medspa or business that offers both dermatology and cosmetic services can be challenging. It requires organization, excellent staff training, and a strategic plan providing synergy between both medical and cosmetic services. 

Our DermAesthetic consultants offer our clients a combined 50 years of aesthetics industry experience to help you achieve ultimate success. Our experience helps you prevent mistakes, maximize revenue, and grow your clinic to become #1. 

Our experts help you organize and manage your existing business or startup by giving your staff tools needed for success through training and teaching, so you can focus on what you do best.

DermAesthetic Consultants offer a variety of services including:

The Vision Behind DermAesthetic Consulting

We provide business owners, physicians, and aesthetic professionals the skills and strategies to start and grow 7-figure businesses. Not only do we specialize in helping clinics offering both medical and cosmetic dermatology, we also assist medical spa and aesthetic wellness anti-aging practices. Our goal is to help you maximize revenue while differentiating you from your competition. 

DermAesthetic Consulting offers the most comprehensive menu of services to help our clients achieve success on both the business side and the professional side. We have created a full circumference of training and consulting for all of your business and career advancement needs. 

We are industry professionals who understand the challenges dermatology practices and medical spas face every day. We understand because we have been where you are now! 

Having been the owner, the laser technician, medical assistant, nurse, sales trainer, the medical director, the sales consultant, the practice manager, and the advertising specialist, we know what it takes to succeed. Essentially every expertise needed to run a successful practice, we have done on our own and done it well.  

After owning several of our own clinics, and helping many other practices, we share and provide training on what really works to teach you the skills needed to achieve lasting success.

For the entrepreneur and business owners, we offer business planning, from business concept and planning, treatment selection, sales training, medspa compliance insight, website development, SEO, social media management, advertising and marketing, medical billing and credentialing services. For the professional aesthetic provider, we provide both basic and advanced training and certification on a variety of laser services and medical aesthetics treatments. We advance your career by providing professional development workshops, sales coaching and consultation training, and so much more. Whether you are the owner of an aesthetic business or a provider wanting to advance your education, we will lead you towards success! 

Our knowledge and extensive industry experience will provide a competitive edge against your competition while providing an ongoing resource to assist with leadership, organization, personal development and overall success for your business or career.

Let Our Experience Elevate your Success

Ashley James (AJ)​

CEO and founder

Ashley James, AJ, is the CEO and founder of DermAesthetic Consulting and The National Medspa Training Institute. She opened her first clinic at 23 years old and has continued to innovate and expand in the industry ever since.

With nearly 20 years of quality experience in the medical and aesthetic field, she has founded four award-winning medical spas, dermatology, and plastic surgery clinics of her own.

In addition to her success as a medical spa and dermatology clinic owner, she is a mastermind sales consultant in the aesthetics industry, published skincare author, aesthetic laser trainer and educator, social media influencer, and experienced business consultant. 


After attending nursing school for three years, she transferred to obtain a BA in Business Marketing. She received her aesthetics diploma from the Professional Institute of Cosmetology in 2002 and earned a National Certification in Medical Aesthetics and Laser Technology in 2005. This level of training made her one of the first nationally certified laser technicians in the Midwest. With her education and proven success as a business owner, she began providing training for laser technology and business consulting to physicians and medical spas across the United States in 2008.

Being one of the first non-physicians to own a medical practice in the Midwest, AJ has weathered the storms of starting and growing businesses into 7-figure practices. As new technologies and treatments emerged and the medical aesthetic industry exploded, she worked at the forefront of an ever-changing industry for nearly two decades. AJ understands how to insulate businesses from aggressive competition, changing regulations and legal compliance. In a primarily physician-owned industry, she made a solid footprint as a trusted business leader and expert medical skin specialist to customers seeking aesthetic care.  


As a leading business woman in the industry, with extensive entrepreneurial and first-hand owning and operating experience, she has been nationally recognized. Ashley was honored to be awarded Business Woman of the Year by the National Association of Professional Women in 2016. Her dedication and hard work in developing a solid team resulted in over 24 Best of the Best Awards throughout her career. Such honors include Best Place for Skin, Best Place for Aesthetic Surgery, Best Local Product, Best Spa, and Best Local Doctor. In 2013, she was recognized for being a Businesswoman Making a Difference and featured in Boomer Magazine, DSM Magazine, and City-View. During that time, her Dermatology and Medical Spa also earned the prestigious national title as a Real Self Top Doctor. As DermAesthetic’s founder, she has a sincere passion for the skincare, cosmetic, and dermatology industry. Coupled with an insatiable thirst for knowledge she always ensures her students and business clients receive the best and most up-to-date guidance and care.


Besides her success as a business owner and medical aesthetician, her passion led her to co-create a signature skincare line. After nearly eight years of research, trial and error, and development, she launched the line in the summer of 2017 and continues to grow. Less than a year after the product line launch, British Vogue Magazine featured the products as one of the Top 20 Best Anti-Aging Must-Haves. In September 2018, the brand became the official Skin Care Sponsor for the International Reality TV Awards where each celebrity attendee’s gift bag contained the entire line of products. In January 2019, her skincare line was then featured on the Amazing Blog, launching her skin care line into overnight success in the UK. This success resulted in AJ selling her dermatology medspa to focus on her product line and DermAesthetic Consulting. She feels she can make a greater impact within the skincare industry and other up-and-coming aesthetic professionals and medspa owners.

Dr. Lisa Jenks

Co-Founder and Head Physician Trainer and Business Consultant

Dr. Lisa Jenks is the Co-Founder and Head Physician Trainer and Business Consultant at DermAesthetic Consulting. Dr. Lisa is an industry leader and nationally recognized for her work in the medical aesthetic field. Her career began as an emergency physician. She was later transitioning into the field of medical dermatology and aesthetics in 2006. In 2007 she founded her award-winning medical spa facility, one of Colorado’s largest and most successful medical spas. Dr. Lisas’ work has also earned her many prestigious awards, including but not limited to being named one of Real Self Top American Doctors, Allergens Top 500 injectors, and Colorado’s TOP 100 Woman in Business Award. In addition to these professional awards, her business has earned many additional awards, such as the BBB Best Customer Service Award and Diamond Award for Medical Aesthetics, along with various local and community business awards in Colorado. As a trusted trainer for nearly fifteen years, Dr. Lisa has also provided injection and business training to many other physicians around the nation.  

In addition to her extensive experience as a physician, trainer, and business owner, in 2018, she was asked to join the Skin Inc., advisory board! The Skin Inc’s Advisory Board serves as a sounding board to what is happening in the spa industry worldwide. As a trusted industry veteran and member of the Skin Inc. Advisory Board,  Dr. Lisa Jenks provides Skin Inc. editors with expert input on given topics, contributes to their thought leadership through articles, and brings that thought leadership to life by presenting at Face & Body events nationwide. Dr. Lisa has also been a guest speaker on various medical podcasts for her expertise in building multi-million dollar entitlements. Like her partner, AJ, Dr. Lisa also developed and created a skincare line to provide trusted, medical-grade products to the thousands of patients she has worked with. DermAesthetic Consulting was founded on our two founders’ substantial knowledge and experience and is dedicated to producing the highest quality training and business consulting available anywhere.

Together AJ and Dr. Lisa offer overall experience in the industry as business owners and as recognized aesthetic leaders, allowing them to provide a larger circumference of care for training and education that isn’t offered elsewhere. No other consulting company offers this wide variety of consulting and training to business owners, physicians, and other aesthetic professionals to help owners and aesthetic providers with solutions for success.

Dr. Lisa, AJ, and the Team of Educators offer training and aesthetic certification courses through their sister company, THE NATIONAL MEDSPA TRAINING INSTITUTE. Classes are offered online and in-person and can be scheduled to be provided in the privacy of your own home or medspa.

Roxxy Blake

Senior Consultant

Roxxy Blake, Senior Consultant at DermAesthetic Consulting, brings nearly 20 years of aesthetics industry and business operations experience. Entering the industry in 2005, she earned her license from David Pressley School of Cosmetology. Throughout her career, she worked for some of the most well-known corporate and franchise brands and brings a holistic approach to business growth.

With an entrepreneurial mindset, she understands what it takes to start and grow a successful business. Driven by her passion for people and development, she loves helping individuals and teams overcome challenges to achieve exceptional personal and professional success. She has a passion for building amazing, cohesive teams and recruiting the finest talent for the job.

In two decades of practice opening and building businesses in the aesthetics, fitness, and hospitality industries, she offers a unique perspective. One which compliments the overall goal of inviting confidence and continuous improvement into the lives of both the business and its clients. Roxxy has a comprehensive business leadership background ranging from working one-on-one with clients to overseeing multi-unit and people operations. This extensive background led to her effectively growing wellness businesses from start-up to multi-million annual revenues and also extends to her enthusiasm for strategically reviving businesses.

Roxxy achieved recognition as a sales leader in the laser aesthetics industry, achieving multi-million dollar annual sales consistently over several years. She attributes much of her success in medical aesthetics to providing an unwavering customer experience and connection in consultative sales and service. Backed by an organized approach to process and procedures, she also attributes her accomplishments to intensive competitive analysis, commitment to the unique brand voice, and a dedication to building incredible teams.

Her passion for providing professional guidance and development strategy in the medical spa and health and wellness industries is in her spirit. Through her strong skill set, honest communication, and approachable demeanor, Roxxy is dedicated to supporting rising aesthetic professionals and medspa owners as they become industry leaders.